Why Open Commerce?
What Is Open Commerce?
E-Commerce Today
We can use an app like Grab, but your options are limited to what is available within this platform.
To find more options you need to use other apps like Uber and Deliveroo. Still, none of these apps will grant you access to services outside their own platforms.
Open E-Commerce Tomorrow
Same app Grab enabled by the Beckn Protocol plugin transforms into an open network.
Grab would connect buyers not only with the available options within Grab, but also offerings from various other providers, such as Uber, Deliveroo, and others
Buyers would compare options, negotiate prices and complete orders directly within the Grab app.Â
Payment and fulfilment would be handled by the buyer’s choice of providers, with available options beyond those available within Grab, Uber or Deliveroo. Â
Payment and fulfilment would be handled by the buyer’s choice of providers, with available options beyond those available within Grab, Uber or Deliveroo. Â
Reimagining the Internet
with Open Networks
Open e-commerce networks reimagine the internet not just as a network for accessing information, where e-commerce takes place within closed platforms. Open networks are a new infrastructure designed to facilitate transactions in a way that is completely open for all businesses and consumers: empowering users, decentralising control, and enabling new innovative and diverse business models.
Key Benefits
Open commerce introduces competition and innovation to the platform-based economy. It is ‘the most exciting opportunity for business transformation in the world’.
Benefits for Business
- Increase reach to customers beyond single platform limitations
- Tap into new markets and geographies, with incentives to develop new products, and to reach geographies that were previously uneconomical with enhanced innovation opportunities
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Lower costs of reaching clients (costs of joining the platforms/networks are reduced).
- Offer customers wider choice and convenience, while empowering them with data ownership.
- Greater business resilience by reducing dependence on any single platform.
- Greater influence over network governance and ownership of data.
- Improved efficiency through de-coupling logistics from platform.
Benefits For Consumers
- Seamless user experience and one stop solution, eliminating the need of managing multiple apps
- Increased choice and lowed prices.
- Greater control over user data and privacy
Benefits For Government
- Competition regulations are embedded by design in open networks, reducing the cost of regulation.
- Inclusion of economically marginalised groups in the economy, especially the informal sector.
- Innovation results in increased economic growth.
